The Case Study Of 100,000 words in 1 month
Monthly Update 2 of the Amazon affiliate site – July 14th 2016
As you may have seen in the earlier update, I took up a massive self challenge of writing 100,000 words in one month on June 6th for a new Amazon affiliate site I set up. I am happy to say that, after over 1,000 coffees and numerous 15 hour work days, I achieved it. A big thanks to Minuca Elena, the best expert in influencer roundups for her help in reviewing my posts. I completed 104,395 words across 83 “best” and “review” posts on July 5th.
I planned the below:
1. 100,000 words in one month across 10 sub niche clusters.
2. Email list building for the 10 sub-niches of atleast emails 100 per sub niche
3. 10 backlinks to each sub niche cluster
4. 1000 social shares to each sub niche cluster.
I was only able to accomplish point 1 of the above target. This is because though I am used to creating posts at a very fast pace. Most of the sites I have worked on so far are adsense sites, local lead gen sites or local seo sites.
Researching keywords and writing posts for an Amazon review site is a totally different ballgame and the amount of time in researching the keywords, identifying them, researching competition and then the products so that I can write a relevant review took much more time than I expected.
My domain strategy:
Like Bestreviews.com, I started a multi-niche, authority, Amazon affiliate type site. The reasons I started a multi-niche site are:
- I didn’t want to have many small sites and preferred one authority site. These days, Google is giving a lot of importance to high DA sites and sites with strong authority are ranking higher and faster over small, niche sites
- It is easier to manage one site over many sites. You have less admin work.
- It is easier to get backlinks as the site is seen as a HUGE site and hence a genuine, respected site (though getting backlinks for a “review” site is always difficult)
- As your site grows, its DA and PA increases even without any backlinks, as you can see in this post.
- In a multi-niche site once I exhaust one type of reviews i.e. one niche, you can start another niche on the same site. That way I can never be out of ideas
- Since it is a multi-niche site, I can target only low competition, high volume keywords and still not worry of exhausting the relevant keywords
This strategy has a few flaws:
- Since I am working on many niches under one site, the relevance is lower and Google values sites which are relevant over non relevant. Louie from Buzz Nitrous gave me a very good solution for this. Have a cluster of 10 posts of the same niche so that there is more relevance rather than having 1 or 2 reviews of each niche.
- Link building becomes more of a problem as, say a fitness site is more likely to link to another fitness site rather than a general review site which has 10 posts on fitness
- Networking becomes a problem as you can’t spend too much time in one niche understanding and identifying the influencers so once again less visibility, less link building opportunities and less “expert” authority.
- You can’t use even one of the key words in your domain name (keywords in domain are still a ranking factor even though it’s less than earlier)
However, since I felt the pros outweigh the cons, I decided on an authority, multi-niche site.
My keyword collection strategy
I kept this very simple but it took me a LONG, LONG time to come up with 100 good keywords which I felt were relevant.
The ways I used to get the seed keyword ideas are:
- Reverse engineer sites like best reviews and best products on semrush.com. Semrush helps you check competitor site’s details and their keywords. It is amazing for finding keyword difficulty and also for getting keyword ideas.
- Check Amazon for keywords
Though it was easy to do this and I got more that 18,000 keywords with this strategy, every time I used to check a keyword I found that the competition was too high.
My keyword selection strategy
I kept the below parameters in mind when I worked on searching for the keywords:
- Should have “best” or “reviews” in the keyword
- Should have atleast 1,000 USA searches
- Should have atleast 1 site in the Top 5 sites on Google with DA & PA less than 30
- Atleast 1 site in the Top 5 on Google doesn’t have an exact match of the keyword in the Title and URL.
- Atleast 1 site in the Top 5 on Google has less than 10 domains linking to the page.
Since my parameters were very stringent, I found it very difficult to find keywords and it took me quite a while to gather 100 keywords which fit the criteria.
Side Note: Since keywords are the foundation of ranking a post, I trained two VA’s on my criteria and strategy on finding keywords and I am happy to say that I will soon have 1,000 keywords which meet the above criteria. I may not use so many but it is always good to have them for the future.
Content Research Strategy:
Now that my keywords were in place, I started on the content creation. The content creation was more easier. I used the below steps for research:
- Check the product and its reviews on Amazon and make notes
- Check the product and its reviews on other online retailers
- Check the product reviews on Page 1 sites and make notes
- Check videos on youtube of the product
- Check on forums the questions asked related to the product
This gave me more than enough content for the posts
I kept the post structure simple as below:
- Introduction: 200-250 words which includes the keyword in the first line and a link to the best product on Amazon
- Quick comparison chart for 5 products (I need to add this to many posts as it is complicated work)
- Image with the keyword as alt text
- H2 which includes the keyword
- Products: Best 5 products each sectioned into introduction, image, pros, cons and conclusion: 250 words each
- Conclusion: 200-250 words which includes the keyword in the last line and a link to the best product on Amazon
- On-page SEO: Add the keyword in the Title, url, description, H1 and make a list of 5-6 synonyms of the keyword and add it to content and an outbound link to an authority site.
That’s it. Simple, easy and scalable.
The site has showed a lot of potential so far even though it is less than 1 week since I completed the site. It is slowly rising on Google. I now have 34 keywords in the Top 100 of Google. Though most of them are long tail keywords, they look very promising.
Plan for the rest of July:
I will comple the proof reading and publishing of the pending posts which are in the drafts and recheck the on page SEO.
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